Zerodha

(3.8)
3.8/5

India’s first discounted stockbroker with advanced in-house technology and largest active client base.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Pros

Advantages and Strengths of this broker.

Cons

Disadvantages of this broker that it needs to improve upon.

Zerodha Ratings & Reviews

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(4)
4/5

Usability

(4)
4/5

Customer Service

(3.4)
3.4/5

Charges Review

  • Free brokerage on equity delivery and fixed brokerage on other segments.
  • Their call & trade charges are higher than other discount brokers.
  • Only single plan on offer, but incurs more charges in the form of Pay Per Order, Auto Square Off charges (if the position is squared off by Zerodha) etc.
 

Customer Service Review

  • Email & call support are available but as per customer reviews the support is not provided satisfactorily (even raising a ticket doesn’t help).
  • No Relationship Manager is provided upon opening of the account.
 

Ease of Use Review

  • Their trading platforms are user friendly. But, they offer numerous separate platforms based on investment instruments, and that makes it complicated.
  • Order execution pace is hampered at times, especially during peak trading hours.
 

Account Opening Procedure Review

  • The online account opening process (for individual account) is easy & convenient as it is linked with DigiLocker.
  • The offline procedure, however, is cumbersome and time consuming (even for individual accounts).
  • NRIs interested in investing in the Indian market can open their account offline (only) with Zerodha.

Why Choose Zerodha?

Verdict

 

Zerodha offers zero brokerage on equity delivery. Being a pioneer discount broker, it enjoys the highest active client base. It also provides a user-friendly interface, integrated back office (Console), and  an education platform (Varsity) for beginners. Also, no installable software provided for trading. These features make it more investor-friendly.


If you are a trader, the broker provides you with

  • An ultrafast & user-friendly trading platform with advanced charting tools.

  • Extensive historical data & chart indicators for better decision making.

  • Access to 20 market-depth views for building trading strategies.

 

If you are an investor, the broker provides you with

  • Free educational content on the Stock Market and investing.
  • Free equity deliveries.
  • Real-time market alerts for free.
  • GTT (Good Till Triggered) order that enables an investor to place a buy/sell order that gets executed at the desired price for the desired quantity and that too with a validity of one year.
 

Trading Tools

 

Kite Web Trading Platform
Kite Web is a trading platform which can be used on desktop, tablets as well as on a mobile web browser. It shows market watch and extensive technical charting along with indicators. It also offers advanced order types like Brackets and Cover Order for trading at BSE, NSE and MCX.


Kite Mobile Trading Application
Kite application is available on both Android and iOS platforms. Customers can trade through their mobile phones and also track stocks and commodity markets of Indian stock exchange. It has live streaming data from BSE, NSE, and MCX.


Coin
Zerodha has a platform known as Coin in which you buy mutual funds online, completely commission-free and directly from Asset Management Companies (AMCs). You get Mutual Funds directly in your Demat Account and this makes it very user-friendly.


Console
It is the dashboard of your Demat account that provides complete information about your holdings, and tax-ready reports necessary for filing income tax returns. Console facilitates applying for IPOs using a Zerodha account.


Varsity Mobile
A free mobile application providing online as well as offline educational content for traders and investors. You can set your daily goals and gauge your knowledge by appearing for tests.


Sentinel
Do you wish to sell a share as soon as it reaches Rs 100? Sentinel will monitor the stock for you and will send an alert even if you are away, and that too for free. You can set simple or complicated parameters to provide an alert for not only stocks but for commodities, bonds and derivatives as well.